October 28 09
As you probably noticed, we have a new name! Tynt Insight and Tynt Insight Pro offer all of the functionality that was in our Tynt Tracer beta product, plus a LOT more. The official announcement will come in a few days, but needless to say, Tynt Insight is the result of months of effort by everyone in our company, and more importantly reflects a ton of great input from the thousands of websites that used Tynt Tracer beta product. Thanks to all of you who gave us tremendous feedback over the past year.
Tynt Insight and Tynt Insight Pro introduce a bunch of great new capabilities that help online publishers, website owners and bloggers really understand how their visitors are interacting with their content, ways to make their most engaging content more visible, drive more visits, and even monetize their site. One of our favorites is our new “AutoTweet” feature which will automatically periodically push a snippet of your most engaging content out to the Twitter account of your choice!
So, many of you are probably asking ‘Why the name change?” We came up with the Tracer name when we first conceived of the product back in 2008 and all it did was track copy and paste activity, so it seemed to fit. But with the release of Tynt Insight, you will see that the new product does so much more than Tracer. Also, while Tynt has never tracked data on people - we have always anonymously collected content copying data - we felt that the Tracer name was incorrectly leading some people to make the assumption that we were collecting data on people. We think you’ll agree that Tynt Insight is a much better and more accurate brand!
BTW - we’re making all of the premium features in Tynt Insight Pro available for free for a while to give lots of people a risk free way to try it out, so be sure to surf over to our product page and check out the details.
October 13 09
Great news! For all of the Tynt users out there who have been asking to modify the attribution link – we’ve been listening! As of today, you can now in your scripted settings, change what comes both before and after the link, and the format that you want the link to have. This is a great way to increase your branding and SEO potential with custom tag lines and anchor text. Go ahead, try it out!
October 6 09
The Banff Venture Forum has evolved into one of the leading startup financing events in North America, with over 30 selected companies from IT, Energy and Life Sciences presenting to investors from throughout Canada and the US. We were extremely pleased to be selected to present our story at this year’s event, but even more gratified to learn that Tynt received the Best Presenting Company award. As anyone who has ever pitched a company to investors knows, it’s not always the easiest audience to impress, so to be judged to have the best presentation among dozens of other great companies is a real honor. We believe this is yet further confirmation that not only are we delivering something not only of real value today to online publishers, content owners and bloggers, but we’re destined to become a highly successful company. Congrats to our own Derek Ball for doing a great job with the Tynt presentation. (BTW – if you are going to BlogWorldExpo in Las Vegas in a few weeks, you’ll have your own opportunity to hear Derek speak.)
October 1 09
Tynt CEO and co-founder Derek Ball has been selected to speak at the upcoming BlogWorld Expo event which takes place in Las Vegas Oct 15-17. His talk, “Can You Benefit from Rampant Copying of Your Content?” will target an issue that is near and dear to just about every blogger and online publishers: content being copied from their sites. In it, he’ll draw on information gleaned to date from the over 5 Billion page views per month on 100,000 sites that now use Tynt. Specifically, he’ll provide insight into
How much content is being copied?
What kind of content is being copied?
What do we know about the intention of the people who copy content?
What should a blogger or content publisher do about it, if anything?
In addition, he’ll be highlighting data from a few of the more popular sites now using Tynt, to give precise examples of the copying behavior now being seen.
“Content copying is an issue that keeps content publishers up at night. And until recently, the big problem has been that people had no way of knowing exactly how much content was being copied from their sites and where it was going”, said Derek Ball. “The good news is now we not only have a good handle on that, but we can identify specific actions that site owners can take to use this information to their advantage, to drive more site traffic, and create a more compelling user visit.”
October 1 09
As we put in the long hours to continue to build Tynt into one of the most useful services for online publishers, bloggers and major websites, it’s really nice to get a pat on the back along the way. So, naturally we were very pleased to learn that Tynt was selected as one of the 10 hottest tech companies in our headquarters city of Calgary, from a pool of over 132 nominations. For those of you who haven’t been to Calgary, you may not know that it has evolved into one of Canada’s fastest growing regions for innovation and new technologies, and certainly 132 nominations is an indicator of that entrepreneurial activity – that would be a lot for any city. Given that, it’s an honor to be recognized, and certainly a nice confirmation of the value we are bringing to the world of online publishing.
That said, we’re certainly not resting on our laurels. We’re finishing up on the next round of enhancements to the Tynt service, which we’ll be announcing in the coming weeks, and as always, are all ears for new ideas and input from the thousands of sites who have already implemented Tynt on their site. And while winning awards is always great, we’re equally gratified to hear from our users how they are benefiting the new insight they have gained from understanding exactly what content is most compelling to their visitors.
