Press Room
Creative Commons and Tynt Partner for Better Content Attribution
July 24.2009
Tynt Tracer is all about helping online content owners get credit for their content and driving more traffic to their sites. But Tracer also helps people who innocently copy and paste content use the content correctly. That’s why we are so excited about our new partnership with Creative Commons: it’s a huge step forward in both of those areas.
As many of our Tracer users know, having your content spread virally, with the appropriate attribution and use, is one of the best ways to grow your business and site traffic. Creative Commons is the leading organization that promotes reuse of content while complying with copyright law. There are over 250M pieces of content on the Internet now protected under Creative Commons licenses.
Now Tracer offers a new option for CC license users which will automatically add an extra line to the attribution showing exactly what Creative Commons license covers their content. As always, when you apply the new Tracer Creative Commons code to your site (and it takes just a few minutes), anytime a visitor to your site cuts and pastes your content to an email, document or other site, Tracer automatically attaches an attribution line with a link back to your original content. And now, it can include a Creative Commons licensing line indicating which of the six Creative Commons license types you use. Here’s an example of how the attribution would look for a post from the Tynt blog:
Read more: http://tracer.tynt.com/press-room#ixzz0MCVFlcXd
Under Creative Commons License: Attribution No Derivatives
If you already use a Creative Commons user, update your Tracer code with this new feature. Set up is Tynt easy: log into your tracer account click on ’script’, check the “Creative Commons License” box, and select the type of CC license. Your unique tracer line of code will be generated, so just add it to each page in your site, or replace the current Tracer code you already have.
If you aren’t currently using a Creative Commons license, you should definitely pop over to creativecommons.org and look into it. They posted about it on their blog as well.
Try it out and send us your thoughts, and spread the word about Tynt and Creative Commons.
From the Bootup Entrepreneurial Society - Tynt Wins Big at LPV7!
June 4.2009
The votes have been counted and we are excited to tell you Tynt came out the big winner at the LPV7 Startup Contest. A panel of 6 Judges voted Tynt as “Startup Most Likely to Succeed” and, for the first time ever in LPV history Tynt won both Judge’s and People’s favorite!
Launch Party 7 was an outstanding event with the highest number of attendees in recorded history. Congratulations to all the other companies at the event - we hear it was a tight finish!
Tynt Takes Home Judges AND People's Choice at LP7
Tracer Beta, Bonus Features
May 25.2009
For the last 12 weeks, Tracer has been tirelessly tracking the copy behavior taking place on our over 3,000 client sites. From individual niche bloggers to major news publishers, we are steadily proving Tracer can drive traffic, improve SEO rankings and illuminate what content is most interesting to readers.
Now, thanks to our user’s generous feedback, we are pleased to report on Tracer’s new and improved dashboard! Better analytics, more traffic stats, a heatmap… it’s all here in the latest version of Tracer.
New Dashboard Features:
- New Traffic & Attribution Link detail - Check out your dashboard to see how many additional visitors and page views Tracer and Tynt.com are generating for your site on your improved analytics dashboard. Look closer and see how many total links Tracer has generated for you and where your content is copied to.
- Heatmap - Try out the Tracer Heatmap and see what sections of a page are copied most frequently. To access the Heatmap click on a page in the Top Pages list and in the details section, look for the Heatmap icon
to launch the Heatmap. - Sample List of Copies - See a sample list of copies on the detail view of your Top 20 Pages. Click large copies in the Detail view to see copy instances from a specific page.
- Sort Top Pages by Column - Want to find out which pages get copied most? Or which receive the most page views? Click on a column in the Top Pages list to re-arrange by category.
- In context help - Need more information on a section of the dashboard? Click on the icon to bring up a detailed description of each statistic.
- Clickable Word and Image Clouds - Want to see more context on copied words and images? Click on the word or image cloud for a sample of the top 20 copy instances.
Become our virtual Product Manager - Go to our Feedback Forum and vote for which features you would like added. Your input is vital in helping us prioritize what goes into the product next!
Tynt, Plays Well with Others
Now supporting Blogger/Blogspot sites
April 8.2009
Good News for those of you who have been waiting patiently to add Tracer to your Blog. We have recently widened the Tracer beta program to include those sites hosted by Blogspot and Blogger. Hat Tip to Justin at JustinPlusOne.com for helping us work this out!
Now you can use Tracer to find out what is being copied from your blog and to drive traffic back to your content when someone copies/pastes from your site. Tracer makes sure you get credit and return traffic each time your content is shared without your knowledge.
Visit Tynt.com to set up your Tracer account and then visit our blog to see instructions on how to add Tracer to Blogspot/Blogger.
We are working hard to round out the number of Blogs we can support. Keep sending your vote for the next blog platform Tracer should support to feedback[@]tynt.com.
Tynt Multimedia Closes $5 Million Series A Investment
Calgary, Canada, March 2.2009
iNovia Capital, a manager of seed and early stage venture capital funds, today announced its investment in Calgary-based Tynt Multimedia to complete the closing of a $5 Million financing round that included existing angel investors and the Alberta Value Added Corporation (AVAC Ltd.).
Tynt addresses the biggest challenge online publishers and site operators face today in achieving revenue goals; understanding, evidencing and driving user engagement. Tynt’s Tracer service can monitor and track when users copy content from a web site and further attach attribution to the copied copyrighted content. This provides actionable indication of the content most valued by users, drives additional traffic back to customer sites and enhances search engine optimization strategies. Tynt’s annotation tools further increase user engagement by enabling in-context discussion on customer sites.
“Having iNovia as a capital partner is a key strategic development for us”, said Derek Ball, CEO of Tynt, “In this challenging market online content publishers must find ways to benefit when their content is spread across the Internet by their readers. Our self-service enrolment allows publishers and bloggers to start gaining insight into audience behaviour in minutes.”
“Derek has assembled a world class team and they are laser focused on a huge, unaddressed problem with unique and patent pending intellectual property” said Shawn Abbott, Partner with iNovia Capital. “Tynt fits our digital media strategy and also has a high degree of synergy with our existing portfolio.”
“We are thrilled that iNovia has joined AVAC in supporting Tynt,” said Ross Bricker, CEO of AVAC Ltd. “One of the markers of success for companies within AVAC’s portfolio is the securing of subsequent investment from firms like iNovia. We saw Tynt’s potential to be a disruptive force in the global social networking marketplace and we are delighted by the company’s progress to date.”
About Tynt
Tynt develops leading edge hosted solutions for online publishers, social networks and online communities to increase user engagement and maximize revenue. Tynt was founded in 2007 by serial entrepreneurs Derek Ball, Dayton Foster and Allan MacKenzie in Calgary, Alberta, Canada. For more information, visit www.tynt.com
About iNovia Capital
iNovia Capital manages seed and early stage venture capital funds, with a focus on helping entrepreneurs and innovators build successful companies in the sectors of information technology, life sciences and cleantech. iNovia Capital’s value-added approach to early stage investing provides portfolio companies with capital, unique access to intellectual property from its extensive network of industry partners and academic partner institutions, advisors and sector-specific co-investors. For more information, visit www.inoviacapital.com
About AVAC Ltd.
AVAC Ltd. is a private not-for-profit company that invests strategically in promising early-stage commercial businesses focusing on the expansion of Alberta’s value-added agribusiness, ICT, life sciences, and other industrial technology sectors. AVAC also participates in commercially-relevant agricultural research and is a strategic fund-of-fund investor in early stage venture capital. Created in 1997, and with the support of the Alberta and Canadian Governments, AVAC has invested in over 110 early-stage companies who have reported over $325 million in aggregate project-related sales to date. AVAC has also invested in 38 agriculture research programs and projects, and 3 venture capital funds including iNovia Capital. For more information, visit www.avacltd.com
Editorial Contact
Angela Hibbs, iNovia Capital Inc.
514-982-2251 x 300, ahibbs@inoviacapital.com
Derek Ball, CEO Tynt Multimedia Inc.