Insight into the “copy and paste” phenomenon.
Click to download Tynt Insight brochure (PDF)
Your content is likely copied far more than you realize.
Depending on the site, up to 6% of page loads results in a user copying content. While this may not sound like much, think of it this way: on a site that has 20 million page views per month, content is copied over one million times during any given month. That’s a lot. How do we know this? Tynt’s patent pending Insight technology is currently running on hundreds of thousands of web sites and monitors billions of page loads per month.
Since the average content copied is between 200 and 300 words, even a site with only 100,000 page views would have up to 3 million words leave the site via copy each month (not to mention all the images!). That’s also a lot.
Why do people copy content?
Tynt Insight anonymously detects when content is copied from your site, and can help determine what they are doing with it. At Tynt we believe content copying can be beneficial to the site owner. We find that most people copy content innocently because they are your fans. They copy content to either preserve it for themselves or to share it. Half of copied content is still shared by email because it is still the easiest and most familiar way to share content.
So, how do you benefit from all this copying?
Tynt Insight tracks when users copy content from your web site and automatically adds a link back to the original page when your content is pasted. Tynt Insight’s unique capabilities turn copying into a valuable asset for your site that lets you:
- Generate more visits and page views
- Improve your search engine ranking
- Get credit when your content is copied
- Promote your brand and website
- Measure and understand user engagement
- Lengthen visit sessions by promoting your most engaging content
- Understand what keywords prompt users to leave your site
- Automatically feed your Twitter stream with your most engaging content
- See what sites are promoting your content
- Find out how many visits you receive from your URLs being copied and shared
How it works
Each time a user copies content from your website and pastes into an email, blog or website, we automatically add a URL link back to your site’s original content. When someone clicks that URL, they are directed back to your site and see the original content.
Increase visits to your most popular content
Tynt Insight drives incremental traffic when people click on the Tynt Insight attribution link from content copied from your site. While it can increase the traffic across all pages, Tynt Insight particularly generates higher traffic to niche content, which may be missed otherwise. Sites using Tynt Insight have seen double the amount of traffic to individual pages.
Raise your Search Rank/SEO
As users copy and paste your content, with Tynt Insight they are generating potentially valuable links that will enhance your search ranking. Tynt Insight can tell you what links are doing the most for you and how many are being generated automatically by your visitors.
Boost your site visibility and AutoTweet!
When people copy and paste your content, they are identifying for you the content they are finding the most engaging. Further, when the same content is copied frequently, your visitors are essentially giving you a ranking of your top content. Tynt provides two ways to highlight this content to build awareness for your site and most popular content.
AutoTweet automatically detects the content that is copied the most and post it to the Twitter account of your choice. No more trying to spend time figuring out what to tweet.
Content Visualizers are widgets that display your copied content in an engaging fashion on your website in real time, drawing your visitors deeper into your site and lengthening visit time.
Learn how users share your content
Your Tynt Insight dashboard gives at a glance visibility into the copy and paste activity on your site, and the resulting increase in visits and SEO from your use of Tynt Insight.
Find out where your content is going
Tynt Insight answers one of the most nagging questions site owners have by showing many of the sites where their copied content has been pasted.
Increase your monetiztion and command higher CPMs
If you drive revenue with advertising, Tynt Insight can help you uncover “hidden” page value and enable you to both command higher CPMs and make your site ads more relevant to your visitors. Since people copy content mostly to either preserve it for themselves or share it with others, the type of content they copy is a strong indicator of what they are thinking about while visiting your site. Advertisers are willing to pay more for ad space on pages where their ads will be more relevant, and Tynt provides just this data. Page view numbers and time on page metrics alone can’t do that. Further, when users copy content, they often copy the ad images that are on that page, providing further benefit to your advertisers. Tynt Insight provides valuable engagement metrics to assist Sales and Marketing professionals justify higher advertising rates.