What does Tynt Insight do?
Insight into the “copy and paste” phenomenon.
Your content is likely copied far more than you realize.
Depending on the site, up to 6% of page loads results in a user copying content. While this may not sound like much, think of it this way: on a site that has 20 million page views per month, content is copied over one million times during any given month. That’s a lot. How do we know this? Tynt Insight is currently running on hundreds of thousands of web sites and monitors billions of page loads per month.
Since the average content copy is between 200 and 300 words, even a site with only 100,000 page views would have over 3 million words leave the site via copy each month (not to mention all the images!) That’s also a lot.
Why do people copy content?
Tynt Insight anonymously detects when content is copied from your site, and can help determine what they are doing with it. We find that most people copy content innocently because they are your fans. They copy content to either preserve it for themselves or to share it. Half of copied content is still shared by email because it is still the easiest and most familiar way to share content.
So, how do you benefit from all this copying?
Tynt Insight tracks when users copy content from your web site and automatically adds a link back to the original page when your content is pasted. So, why do you need Tynt Insight?
Tynt Insight is a brand new way to:
- Generate more visits and page views
- Get credit when content is copied from your site
- Promote your brand and website
- Measure and understand user engagement
- Improve your search engine ranking
- Promote additional content to your visitors while on your site
- Understand what keywords prompt users to leave your site
- Automatically feed your Twitter stream with your most engaging content
- See what sites are promoting your content
- Find out how many visits you receive from your URLs being copied an shared
Generate more visits and page views
The automatically added attribution link provides return traffic to your site when your content is shared without your knowledge. When recipients of the shared content click on the attribution link, they come back to your page, and the shared content is automatically highlighted for them.
Get credit when content is copied from your site
The automatically added link back ensures you get credit for content that you have created. You can’t stop users from copying from your site but you can improve the chances of getting credit for your content. If you use a Creative Commons license, you can chose a link that displays which license you use, helping people use your content correctly.
Promote your brand and website
With Tynt Insight Pro, you can customize text that accompanies the link back to personalize your message and promote your brand when users share your content with others.
Measure and understand user engagement
Tynt Insight shows you which text and images are copied and how often. This helps you better understand which content is most interesting to your users.
Our data proves that the pages that users engage with most are usually not the pages with the most page views, so judging content by page views alone can be misleading.
Most importantly, you can take real action with the data that Tynt Insight provides. When you identify the most popular content on your site, you can:
- Provide high quality data to your advertisers, over and above page view and time on page stats (which don’t necessarily prove engagement)
- Track virality by learning which stories users share most
- Produce more content that is more closely aligned with what your users are interested in
- Optimize your search terms and keywords
- Improve your search engine ranking
Improve your search engine ranking
As you likely know, the number one signal that search engines use to determine how relevant your site is, and therefore how high your site ranks, is the number and quality of links that link back to your site. Tynt Insight automatically adds a link back to your site when content is copied and pasted. When your content is pasted onto a blog, Twitter, or another web site, it has a direct impact on your search ranking and therefore makes your content more likely to be discovered by new users.
A real world example: Tynt Insight produces approximately 1,000 strong fixed links per day for a news site that uses the Tynt Insight product.
Promote additional content to your visitors
Tynt Insight offers you the opportunity to place a Content Visualizer on your web site that automatically show your users the content that other users are engaging with. It is a compelling, automatic, visual way to drive more page views for your site.
Understand the keywords that prompt users to leave your site
Tynt Insight tracks Search Copies as well as longer content copies. Search Copies are the result of a user copying only a few words at a time. The vast majority of the time these short copies are simply pasted into a search engine. This means that the user found something interesting on your site then left your site to find more information about the topic.
So, you gave the user something interesting then you lost the user and Google, Bing, or some other search engine monetizes it. By learning what users are leaving to go find you can improve your content and drive your users to similar content while they are still on your site.
Automatically feed your Twitter stream with your most engaging content
When users copy and share content they are essentially voting for specific content. This behavior allows Tynt Insight to determine the content that is trending in a specific time period and automatically feed a link back to that content to your Twitter account. This feature allows you to benefit from Twitter without spending all of your time trying to decide what you should Tweet, and remembering to Tweet on a regular basis.
Find out what sites are promoting your content
When your content is pasted onto another site, and someone clicks on the link from that site, Tynt Insight captures the URL of that page. This allows you to discover the person or web site that is promoting your content, and which specific content they are promoting.
Find out how often your URLs are copied and shared
One of the new features included in Tynt Insight is the ability to track when users copy and paste your URL from the address bar. Of course, we cannot take credit for traffic generated when someone copies and pastes your URLs but we can provide information about how many visits and page views result from address bar copies, and where your URLs end up. This gives you a sense of what content your users are promoting, who is promoting it, and what is trending or buzzing.
Who needs Tynt Insight?
- Sites that would like to increase traffic and page views
- Sites that would like to better understand what content is most engaging
- Writers or content publishers that would like to get credit for their work when it is copied
- Writers or content creators who would like to see which content is the most engaging. Keep in mind that page views alone don’t necessarily mean that the user engages with content
- Sites selling advertising that would like to find out which pages can drive higher advertising rates
- Sites that want to drive more engagement on their site
- Sites that would like to better leverage Twitter